TOEFL® Destination 2024

Taking a TOEFL test, allows students to demonstrate their proficiency of the English language so that they may be accepted to the college or university of their dreams. Our mission is to help people unlock a world of knowledge; we want to build awareness for the TOEFL tests by amplifying authentic experiences from people worldwide and encouraging others to pursue their academic dreams to these key destinations: the United States, Australia, Canada and Europe.

The TOEFL iBT test is the world’s premier English-language assessment that’s preferred by 9 out of 10 universities in key destinations and accepted everywhere. Because the test measures proficiency in academic English, the language needed in the classroom, it helps students advance with confidence and succeed in school and beyond. Students have the option to take the TOEFL iBT at a test center, at home, or on paper.

The TOEFL Essentials test is a convenient and affordable English language assessment that measures the four core English language skills — listening, reading, writing, and speaking. The friendly format has short, engaging tasks that relate to both academic situations and everyday life. Students can take the TOEFL Essentials test from their home in about 90 minutes.

Campaign Goal

We are looking for influencers who have a story to tell about learning and/or teaching English, pursuing study abroad opportunities, preparing for one of the TOEFL tests, living in the U.S. as an expat, or connecting to an audience with a proven interest in these topics. Influencers may currently reside in the United States and be pursuing higher education opportunities, or may be an international student or an expat that has decided hope to relocate to the United States to pursue an academic degree at a U.S. college or university. We want you to inspire your followers to consider pursuing an academic degree at college or universities in our key destinations and see the TOEFL test as a key component in realizing this dream.

Content could discuss but is not limited to:

- Career Goals: desire to become an engineer, architect, journalist, scientist, etc.

- Safety, quality of life, security, and other points of feeling safe while studying

- Quality of STEM programs and abundance of opportunity to attend a top school in the world

- Life in those countries – what makes it attractive, fun, inspiring, etc.

Content & Deliverables

We are looking to have a minimum of 4 pieces of content:
- 2x IG Feed Posts

- 2x Reels

OR

-1x Youtube Content

OR

-3x TikTok Videos

Each photo or video created should represent an authentic experience and feel it is coming from a place of being helpful and not overly promotional. Although the idea of studying in the abroad is exciting, students may feel stressed and overwhelmed by the many decisions, requirements and changes involved in the process. The knowledge and insight you share with them — even through mistakes you made along the way — will be invaluable and appreciated. Ultimately, your story will help others realize the important role the TOEFL test plays in the journey of studying or living abroad— and not just getting into a school, but thriving there. We’re happy for you to post in your language of origin and are looking for people who speak various languages, including Arabic, Spanish, Chinese, Italian, French, and others! All perspectives and backgrounds help tell stories that support our ultimate goal: help people get into the school of their dreams! If you have any questions or wish to send your motivations, please email prim@thecirqle.com.

Timeline & Admin

We’re looking to have content live by the first week of TBD.

You’ll also have to connect your social channel so your content can be boosted through your channel. This allows both you and the brand to reach a bigger audience, engage current followers, and attract new followers to your own profile for up to 6 months after the campaign has ended.